Making healthy a lifestyle
Equilibrium Lyfe wanted to spruce up their look and make it more representative of the brand personality. We wanted update a look that embodied the personality translated easily across multiple print and digital mediums.
The Previous Equilibrium Lyfe Logo
The original version of the Equilibrium Lyfe logo was stylized “e” with the knife and fork that symbolized balanced eating and lifestyle.
Early Equilibrium Lyfe Explorations
The New Equilibrium Lyfe Logo
The new design is a stylized version of a scale that translates well across multiple mediums and apparel.
Equlibrium Lyfe Logo and Apparel
We steamlined the logo and created t-shirts, aprons and other marketing collateral and apparel.