atkins design px

Equilibrium Lyfe

Making healthy a lifestyle

Our Aim

Equilibrium Lyfe wanted to spruce up their look and make it more representative of the brand personality. We wanted update a look that embodied the personality translated easily across multiple print and digital mediums.

The Previous Equilibrium Lyfe Logo

The original version of the Equilibrium Lyfe logo was stylized “e” with the knife and fork that symbolized balanced eating and lifestyle.

Equilibrium Lyfe Initial Logo

Early Equilibrium Lyfe Explorations

Equilibrium Lyfe Logo Concept 1
Equilibrium Lyfe Logo Concept 2
Equilibrium Lyfe Logo Concept 3
Equilibrium Lyfe Logo Concept 4
Equilibrium Lyfe Logo

The New Equilibrium Lyfe Logo

The new design is a stylized version of a scale that translates well across multiple mediums and apparel.

Equlibrium Lyfe Logo and Apparel

We steamlined the logo and created t-shirts, aprons and other marketing collateral and apparel.

Equilibrium Female Argyle Apron
Equilibrium Teal Male Equilibrium tee