atkins design px

Package Pricing

Quality work worth the investment.

Brand identity pricing packages

Brand identity pricing can vary widely. A large agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest in a large agency to get the same quality work. We’ve created identities for businesses and entrepreneurs for over a decade, and we’re often able to bring large agency-level design and expertise to the same project that has a much higher cost elsewhere. Below is the standard pricing for our clients.

Basic Logo Refresh Package

You already have a brand that’s working. You’re in your groove and confident your existing look feels right. You want to keep your current messaging, colors, fonts, imagery, and style. You just need a more polished, better-crafted brand mark.

Discovery

Questions, worksheet and meeting to gain clarity on your history, uniqueness, ideal customers, and competitor branding. Survey of your existing materials. Presentation of visual concepts for feedback to set a design direction.

Logo

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Your favorite solution will be selected and refined. The final file bundle will include files for print, web and promotional items with unrestricted usage rights.

Logo Color Specs

A sheet listing the files uasage and specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexadecimal codes provided.

$3,000

Standard Branding Package

You’re starting from scratch or refining your company’s existing brand and you are looking for a new direction. We create a collection of visual elements that ensure you’re ready for any marketing or promotional needs.

Discovery

Questions, worksheet and meeting to gain clarity on your history, uniqueness, ideal customers, and competitor branding. Survey of your existing materials. Presentation of visual concepts for feedback to set a design direction.

Logo

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Your favorite solution will be selected and refined. The final file bundle will include files for print, web and promotional items with unrestricted usage rights.

Color Palette

Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

Typography Pack

Recommendations for brand fonts, with examples of how to use them.

Brand Style Guide

Recommendations for brand fonts, with examples of how to use them.

Business Identity Design

Business identities can be a subtle yet highly effective way of getting your message across. A business card and stationary are important tools to have in your toolbox when dealing with clients or potential clients.

Social Media Branding Design

A unique profile “cover” image, Instagram story highlight icons & profile image for social media outlets. Design will be resized for Facebook, Twitter & Instagram.

Website Design

The best websites aren’t company brochures. Its more like your hardest-working employee that never stops selling what your company does best. (Includes 5 pages + privacy policy and terms and conditions)

$7,000

Custom Branding Package

Pricing will depend on scope of project

More items can be added to the Standard Branding Packages. Common pieces include brochures, packaging, info sheets, promotional merchandise, signage, or other digital templates or printed pieces. Pricing will depend on the scope of the project.

For many clients, a cost-effective solution is dividing a project into two parts. Phase 1 is the standard Branding Package. Phase 2 is applying the new branding to the set of collateral that your business needs.

Lets create something amazingly awesome.

Heard enough and ready to spice up your brand and make an impact?
Take a minute, we’d love to hear about your project.