Our Approach

Trust the process.

Proposal

After you contact us about your brand design project, we’ll be in touch to get a quick overview of your needs. We’ll go over the scope and timeline. I’ll send you a proposal and contract. Once they’re approved, a standard 50% deposit is required to begin a project. The remainder is due when the work is completed.

Discovery

Research is the most important step in the brand identity design process. We can’t design a logo and the overall look and feel of your brand without a roadmap. In this phase, we’ll create one. Steps include:

1. A worksheet with questions about your history, audience, competitors, and future goals
2. A followup meeting to discuss responses and dig in deeper
3. A survey of your existing materials
4. Create a private Pintrest board for brand design direction
5. Presentation of inspirational images to get your feedback and approval on a direction

In this stage, we zero in on a general design direction. Before any concepts are created, we make sure everybody is on the same page. And we’ll keep referring back to this information to decide whether our designs are appropriate. This discovery phase sets the direction for the next steps in the brand identity design.

Concepts

I’ll work up 2-3 concepts—solutions that make sense and are a great fit with the direction we’ve established in the discovery phase of the design process. We’ll go over them in a video meeting. I’ll also provide the concepts to you in a PDF.

Refinement

From among the concepts presented, we’ll choose the best idea to move forward. After the concept is chosen, we will use your feedback to refine the logo mark you’ve chosen.

1. Try and use bullet points to break up your feedback.
2. Use headers to organize your feedback into sections.
3. Read over your feedback to make sure it’s clear and check that you’ve answered any questions I may have asked.
4. Post your feedback as a comment on the relevant Asana discussion
   instead of emailing me directly. Back and forth emails can get confusing but communicating in Asana is a breeze!
5. If you have team members that would like to provide their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized!

Once the feedback is used to create a new draft of a design, that completes one round of revisions.

A project scope includes 2 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes only 2 rounds, however.)

From this point things start to come together and all of the other tools are designed.

Discovery

Research is the most important step in the website design process. This helps to establish the foundation of the website. In this phase, we’ll create one. Steps include:

1. A worksheet with questions about your history, audience, competitors, and future goals
2. A followup meeting to discuss responses and dig in deeper
3. A survey of your existing materials
4. Create a private Pintrest board for web design direction
5. Presentation of inspirational images to get your feedback and approval on a direction

In this stage, we zero in on a general design direction. Before a homepage wireframe is created, we make sure everybody is on the same page. And we’ll keep referring back to this information to decide whether our design is appropriate. This discovery phase sets the design direction for the website.

Concepts

I’ll work up 2-3 concepts—solutions that make sense and are a great fit with the direction we’ve established in the discovery phase of the design process. We’ll go over them in a video meeting. I’ll also provide the concepts to you in a PDF.

Refinement

From among the concepts presented, we’ll choose the best idea to move forward. After the concept is chosen, we will use your feedback to refine the logo mark you’ve chosen.

1. Try and use bullet points to break up your feedback.
2. Use headers to organize your feedback into sections.
3. Read over your feedback to make sure it’s clear and check that you’ve answered any questions I may have asked.
4. Post your feedback as a comment on the relevant Asana discussion
   instead of emailing me directly. Back and forth emails can get confusing but communicating in Asana is a breeze!
5. If you have team members that would like to provide their feedback, I kindly ask that you gather the feedback into one message. This stops everyone from getting confused and keeps the project organized!

Once the feedback is used to create a new draft of the homepage design, that completes one round of revisions.

A project scope includes 2 rounds of revisions. More are always available, billed at an hourly rate. (It usually takes only 2 rounds, however.)

From this point the website starts to come together and all of the other pages are designed.